Senior Executive - Industry Marketing & Industry Strategy

Experience
Senior business, IT, industry & strategy leader in Enterprise SW Market and Professional Services Industry. Establishing/amplifying an industry-specific relevancy, industrializing industry GTM, and driving sales enablement and success.

Preferred Engagement Focus
Coach / Mentor / Advisor to create high-performance teams across product & industry marketing, sales enablement. Strategy and value proposition clarification, design, and roll-out across marketing, sales, and sales support.

30+ years experience, ex Oracle / Salesforce / PwC / Interchange Group

Location: United Kingdom

Reference: UDKBA

Professional Experience (examples)

Management of Industry Expert Teams for Industry-GTM Support via

  • Strategy & Solution Development to address industry demand and client spend priorities

  • Overall Portfolio & Solution Messaging

  • Industry cloud solution offerings with partners

  • Global Industry Market Analysis & Prediction; Competitive Assessment

  • Driving Key Industry Solution Wins

  • Leading Industry Analyst Briefings

  • Conducting Partner & Field Sales Enablement

Business Development
(Consulting, Sales, Marketing)
Business Innovation &
Transformation
Strategy &
Operations
Management &
Leadership

Management of Industry Expert Teams to contribute to Sales Success via

  • Deep knowledge of digital transformation & customer-centric innovation

  • Business model innovation

  • Solutions engineering and demos

  • Influence industry standards

  • Business process reengineering

  • Strong facilitation and coaching experience

  • Talent Management

Senior Leadership- / VP Roles covering

  • Industry Solutions & Product Strategy

  • Industry Messaging, Industry Marketing & Industry GTM Strategy

  • Ecosystem Enablement – Field Sales, SIs, ISVs, Analysts

  • Demand Generation, Business Development, Sales Support Orchestration

  • Executive Advisory Services (transformational initiatives)

  • M&A Advisory Services

Management of Industry Expert Teams as Industry Strategy & Operations Lead

  • Driving Business- and IT- Cloud Transformations

  • Solution validation with key customers, (G)SIs & Analysts

  • Co-leading Customer Advisory Boards to capture the voice of the customer

  • Aligning and orchestrating priority sales initiatives via XLOB Industry Boards

  • Driving strategic sales support with a focus on Transformational Wins

Engagement
Preferences

Region of Work:

Bandwidth:

Engagement Type:

Mode of Work:

Languages:

Western Europe

Fractional Executive / Chief Strategy Officer / Coach / Mentor / Advisor

Remote

Part time / Up to 40%

English, Gujarati