Oracle's Retail and Consumer Goods Revolution   Leveraging Cloud, AI, and Multicloud for the Future

Gerald Poncet

9/18/20242 min read

yellow sunflower field during daytime
yellow sunflower field during daytime

Oracle's Retail and Consumer Goods Revolution: Leveraging Cloud, AI, and Multicloud for the Future

In the fast-paced world of retail and consumer goods (CG), staying ahead of market trends and consumer demands is crucial. Oracle's recent CloudWorld event in Las Vegas highlighted the transformative impact of their cloud technologies on these sectors. With a strong emphasis on AI, multicloud solutions, and enhanced security, Oracle is positioning itself as a pivotal player in the future of retail and CG.

Oracle's Vision: A Future Driven by AI and Multicloud

Oracle's leadership, including Larry Ellison and Safra Catz, articulated a bold vision for the future, emphasizing the importance of AI and multicloud solutions. Larry Ellison stated, “The clouds are becoming open—they’re no longer walled gardens,” underscoring Oracle’s commitment to creating an interconnected cloud environment that caters to the complex needs of modern businesses. This vision is embodied in Oracle’s introduction of over 50 generative AI agents across its Fusion Cloud Applications Suite, which can be described as a game-changer for enterprises looking to streamline their operations and drive smarter, faster decisions.

Retail and CG companies are increasingly turning to Oracle Cloud to drive innovation and efficiency. Oracle’s innovation across various sectors by leveraging AI in mission-critical applications, emphasized the importance of these technologies in tackling the toughest challenges and realizing significant opportunities for businesses. Mike Sicilia, Executive Vice President of Oracle Global Industries, said, “From using computer vision to count supplies on a remote construction site to leveraging generative AI to empower hospitality workers to spend more time interacting with guests, we are innovating across industry-specific use cases”. This is reflective of Oracle's broader strategy of applying AI to drive industry-specific solutions, which was a major theme at the event.

AI and Multicloud in Action: Empowering Retail and CG through Oracle Cloud

Oracle’s cloud technology is already making significant impacts in the retail and CG sectors. For instance, Fonterra, a global dairy nutrition company, achieved a 30% performance boost by transforming its business processes with Oracle Cloud Infrastructure.

Similarly, Samsonite Europe has leveraged Oracle Retail Xstore Office and Oracle Cloud Infrastructure to streamline its operations and enhance the customer experience. The integration of these technologies has allowed Samsonite to improve inventory visibility and order management, critical factors in meeting consumer demands in today’s competitive market.

Prada Group also stands out as a leader in the luxury retail market, using Oracle Retail Xstore POS to improve customer engagement and personalize shopping experiences. The ability to track customer preferences and purchase habits has given Prada a competitive edge in delivering tailored services to its clientele.

Flink, an online grocery business, represents another success story, having improved its inventory tracking and delivery accuracy using Oracle Cloud. This capability allowed Flink to meet the high expectations of its customers in a highly competitive and time-sensitive market.

These examples illustrate how Oracle’s technology is enabling retail and CG companies to operate more efficiently, make data-driven decisions, and deliver better customer experiences. The integration of AI and multicloud solutions into these operations underscores Oracle's role in shaping the future of these industries.

Oracle’s CloudWorld 2024 demonstrated that the future of retail and consumer goods is inextricably linked to advancements in cloud technology and AI. As Oracle continues to innovate, companies in these sectors will find themselves better equipped to navigate the complexities of the modern market. With Oracle’s continued commitment to these industries, the future looks bright for retailers and consumer goods companies ready to embrace the cloud-driven revolution.